Five ways digital is transforming the experience of cultural institutions

Cultural institutions have a big challenge on their hands in a digital age. How does the experience of a physical space, of visiting a building housing priceless objects, one-of-a-kind artefacts and engaging exhibitions, translate digitally?

Same content, new audience

The best way create a new product is often to work with what you have. Some of our recent successful launches have seen our clients reaching completely new audiences by creating environments that make existing content relevant.

Don’t outsource design to your users

It’s crucially important that research be part of design, but it shouldn’t lead or even replace it. User-centred design shouldn’t be confused with a user-led design process.

With new technology platforms, the only guaranteed requirement is change

Re-platforming programmes might promise to be a fix-all for technology problems that organisations face, but the multi-million-pound and multi-year investments are often unsustainable. Instead, invest in the only certainty digital ventures will face: change.

How the Apple Watch raises the bar for first generation products

One week on from its arrival, using the Apple Watch has reminded Mark Wilson why Apple always get their first generation product launches right: it's all in the craft.

Why don’t services take proper care to protect our valuable details from hackers? Uber, we’re looking at you.

When your customers entrust you with valuable information – especially payment details – all responsible services should take care to properly protect those details from the very real danger of hackers, but many still don’t. I learned the hard way.

Stop trying to act like startups – the real role models for established businesses are ex-startups

If successful startups don’t maintain their own behaviour as they become established and…

The truth about tablets: Our report into how consumers are really using their devices today

The discourse around tablets this year has been largely bad news – the…

It’s never been more important to have a thriving independent digital design sector

There has been nothing but talk of doom in the independent digital agency…

The value of the human layer

Experience design feels like the tip of an iceberg to business leaders and…

Introducing THL Paper Issue Two: The Sport Edition

THL Sport & Digital sneak peek from Wilson Fletcher on Vimeo. Hot off…

Different sports, different digital rules

Finding moments of engagement for fans watching live sport…